The Dealbase blog
Practical pipeline management, written by the Dealbase founders and grounded in the the Dealbase Pipeline Benchmark report (2025), a survey of 412 sales teams.
Sales pipeline hygiene: the 5-step weekly checklist
A five-step weekly checklist for sales pipeline hygiene, with benchmark data on what stage discipline is worth in closed revenue.
Priya Nair, 2026-05-12
How CRM data cuts churn by a third
Usage signals inside your CRM predict most churn before it happens. Here is the playbook and the numbers behind it, from Dealbase 2025 telemetry.
Marcus Feld, 2026-06-18
No-code automation for sales teams: five workflows that pay off
Five no-code automations mid-market sales teams set up first, and the hours each one saves per rep, from the Dealbase 2025 automation data.
Marcus Feld, 2026-07-02
Revenue analytics: the five metrics a sales leader checks weekly
Win rate, sales cycle, pipeline coverage, stage conversion and forecast accuracy, and how to read each one, with medians from the Dealbase 2025 benchmark.
Priya Nair, 2026-07-16
What the research behind the blog measures
- 19% median win-rate lift from weekly pipeline reviews, from the Dealbase Pipeline Benchmark report (2025), a survey of 412 sales teams.
- 23% more closed-won revenue for teams updating stages weekly, from the Dealbase Pipeline Benchmark report (2025), a survey of 412 sales teams.
- 1.2 thousand customer accounts feeding the telemetry medians, from the Dealbase product telemetry report (2025), measured across around 1,200 customer accounts.
- 38% fewer stalled deals once rotting alerts are enabled, from the Dealbase product telemetry report (2025), measured across around 1,200 customer accounts.
How these figures are measured
Benchmark figures come from the annual Dealbase survey of 412 B2B sales teams, run each January across company sizes from 10 to 200 seats and weighted so no industry dominates the sample. Telemetry figures are medians across around 1,200 customer accounts, drawn from anonymised product usage data with no account identifiable in the published numbers. Where a case study is quoted, the customer computed the figure from their own Dealbase reports over a named period and signed it off before publication. Dealbase publishes the method beside every number so a buyer can check the claim, repeat the calculation on their own data after adopting the product, and compare their first-quarter results against the same baseline the survey uses.
How to read these articles
Every article states its data source in the opening section: the annual benchmark survey, the product telemetry report, or a named customer with their sign-off. Practices are described with the team size they were measured on, so a five-seat team and a two-hundred-seat team can each find the figure that applies to them.
Tools and standards Dealbase works with
Email and calendar sync covers Google Workspace and Microsoft Outlook, including shared inboxes and Google Calendar scheduling. Notifications post to Slack channels and Microsoft Teams. Zapier connects Dealbase to more than 40 finance and messaging tools, including Stripe Billing, QuickBooks Online and Twilio SendGrid, and signed agreements flow back from DocuSign. Recordings from Zoom Meetings attach to the deal timeline. The REST API and webhooks run on OAuth 2.0, data is encrypted with TLS 1.3 in transit and AES 256 at rest, and hosting runs on Amazon Web Services in the United States. Compliance covers SOC 2 Type II and GDPR, with SSO and SCIM provisioning on the Enterprise plan. Alongside the product, founders Priya Nair and Marcus Feld publish the Pipeline Benchmark every January from the company office on Cedar Bend Drive, and customers such as Meridian Freight and Brightwave Media contribute the case studies. Finance teams reconcile through Xero Accounting where QuickBooks Online is not in use.