Dealbase case studies

Two customer stories with the numbers stated plainly: what was broken, what changed, what it measured out to.

Meridian Freight: 31% faster deal cycles

Company. Mid-market logistics provider, 85 sales reps across three regions.

Problem. Deals tracked in a legacy CRM plus regional spreadsheets. No shared stage definitions, so the quarterly forecast was assembled by hand and routinely off by 20% or more.

What they did. Moved all three regions to Dealbase in six weeks. Standardized five pipeline stages, turned on rotting alerts at 10 days, and scheduled Monday exception reports to Slack.

Results after two quarters. Average deal cycle down 31% (from 49 to 34 days). Closed-won revenue up 22% on flat headcount. Forecast error inside 6% for two consecutive quarters.

"Deal cycles dropped 31% in two quarters and my forecast calls stopped being guesswork." Maya Krishnan, VP Sales, Meridian Freight

Brightwave Media: 2x pipeline visibility, 40% fewer stalled deals

Company. Digital media agency, 24 seats.

Problem. Client renewals and upsells lived in individual inboxes. Half the pipeline was invisible to the partners until deals were already stalled.

What they did. Adopted Dealbase Growth with the churn-signal playbook: weekly account scoring on meeting frequency, contact breadth and response latency, plus a save queue with a seven-day SLA.

Results. Pipeline visible to partners doubled. Stalled deals down 40% in one quarter. Two at-risk retainers saved in the first month, worth $110,000 of annual revenue.

"We stopped losing accounts we never knew were unhappy." Dan Oduya, Managing Partner, Brightwave Media