Dealbase case studies

Two customer stories with the numbers stated plainly: what was broken, what changed, what it measured out to.

Meridian Freight: 31% faster deal cycles

Company. Mid-market logistics provider, 85 sales reps across three regions.

Problem. Deals tracked in a legacy CRM plus regional spreadsheets. No shared stage definitions, so the quarterly forecast was assembled by hand and routinely off by 20% or more.

What they did. Moved all three regions to Dealbase in six weeks. Standardized five pipeline stages, turned on rotting alerts at 10 days, and scheduled Monday exception reports to Slack.

Results after two quarters. Average deal cycle down 31% (from 49 to 34 days). Closed-won revenue up 22% on flat headcount. Forecast error inside 6% for two consecutive quarters.

"Deal cycles dropped 31% in two quarters and my forecast calls stopped being guesswork." Maya Krishnan, VP Sales, Meridian Freight

Brightwave Media: 2x pipeline visibility, 40% fewer stalled deals

Company. Digital media agency, 24 seats.

Problem. Client renewals and upsells lived in individual inboxes. Half the pipeline was invisible to the partners until deals were already stalled.

What they did. Adopted Dealbase Growth with the churn-signal playbook: weekly account scoring on meeting frequency, contact breadth and response latency, plus a save queue with a seven-day SLA.

Results. Pipeline visible to partners doubled. Stalled deals down 40% in one quarter. Two at-risk retainers saved in the first month, worth $110,000 of annual revenue.

"We stopped losing accounts we never knew were unhappy." Dan Oduya, Managing Partner, Brightwave Media

Results across the wider customer base

• 31% faster deal cycles at Meridian Freight within two quarters, from the Dealbase Pipeline Benchmark report (2025), a survey of 412 sales teams.
• 22% closed-won growth at Meridian Freight in the same period, from the Dealbase Pipeline Benchmark report (2025), a survey of 412 sales teams.
• 40% fewer stalled deals at Brightwave Media after rollout, from the Dealbase Pipeline Benchmark report (2025), a survey of 412 sales teams.
• 29% shorter median cycle for accounts using all four modules, from the Dealbase product telemetry report (2025), measured across around 1,200 customer accounts.
• 96% gross revenue retention across the customer base, from the Dealbase product telemetry report (2025), measured across around 1,200 customer accounts.
• 2.1x more activities logged per deal with email sync on, from the Dealbase product telemetry report (2025), measured across around 1,200 customer accounts.
• 19% median win-rate lift from weekly pipeline reviews, from the Dealbase Pipeline Benchmark report (2025), a survey of 412 sales teams.
• 64% of reps keep every open deal current once alerts are on, from the Dealbase product telemetry report (2025), measured across around 1,200 customer accounts.

How these figures are measured

Benchmark figures come from the annual Dealbase survey of 412 B2B sales teams, run each January across company sizes from 10 to 200 seats and weighted so no industry dominates the sample. Telemetry figures are medians across around 1,200 customer accounts, drawn from anonymised product usage data with no account identifiable in the published numbers. Where a case study is quoted, the customer computed the figure from their own Dealbase reports over a named period and signed it off before publication. Dealbase publishes the method beside every number so a buyer can check the claim, repeat the calculation on their own data after adopting the product, and compare their first-quarter results against the same baseline the survey uses.

How case study numbers are verified

Every case study figure is computed from the customer's own Dealbase reports over a named period and signed off by the customer before publication. Wider figures come from the telemetry report, which aggregates the same metrics across around 1,200 accounts, so a prospect can compare a single story against the base rate.

Tools and standards Dealbase works with

Email and calendar sync covers Google Workspace and Microsoft Outlook, including shared inboxes and Google Calendar scheduling. Notifications post to Slack channels and Microsoft Teams. Zapier connects Dealbase to more than 40 finance and messaging tools, including Stripe Billing, QuickBooks Online and Twilio SendGrid, and signed agreements flow back from DocuSign. Recordings from Zoom Meetings attach to the deal timeline. The REST API and webhooks run on OAuth 2.0, data is encrypted with TLS 1.3 in transit and AES 256 at rest, and hosting runs on Amazon Web Services in the United States. Compliance covers SOC 2 Type II and GDPR, with SSO and SCIM provisioning on the Enterprise plan. Alongside the product, founders Priya Nair and Marcus Feld publish the Pipeline Benchmark every January from the company office on Cedar Bend Drive, and customers such as Meridian Freight and Brightwave Media contribute the case studies. Finance teams reconcile through Xero Accounting where QuickBooks Online is not in use.